

That’s why I try to empower more women to learn about tech. But it’s important that we trail blaze straight through these misconceptions, one day at a time.

This could be leading many young girls to steer clear. Women can’t seem to shake off the picture of being boyish, nerdy, bossy or ugly whenever they have something to do with tech. The way we look at women in tech, be it in movies, TV or even in books, is problematic. He is also the Executive Director of the Clio Awards, one of the largest and most famous advertising awards programs in the world, with over 18,000 pieces submitted from agencies and production facilities in fifty-nine countries.I couldn’t help but wonder… why didn’t these women engage in these topics? There are an array of scholarship and funding opportunities when it comes to education and conferences.

Andrew Jaffe (New Canaan, CT) is the founding Publishing Director of Wiley's Adweek and Brandweek books imprints. This one-of-a-kind resource covers a subject often ignored-the business side of running an ad agency. Based on his long experience in the advertising industry, Jaffe offers practical advice and important lessons for agency heads who want their businesses to stand the test of time. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of devising the kind of non-advertising-type promotions that more quickly move a brand into the culture.

He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies.
